The Guardian of London has a heart-warming seasonal story about a small town called North Pole in Alaska, where it’s Christmas 365 days a year and all the town’s residents (including the school children) answer “letters to Santa” that come in from around the world. Last spring, a group of about a dozen of North Pole’s sixth graders were caught “making a list and checking it twice.” Their Columbine-style massacre plot was narrowly thwarted. Perhaps the incessant holiday “cheer” drove them to it, writer Jon Ronson wonders?

I was thinking about North Pole while doing some grocery shopping this morning in Kew Gardens, the Land Where It’s Never Christmas. All the shops are open as normal. Perhaps they’ll close an hour early for the big day in deference to the rest of society. There are no Santas around, the streetlights are plain and unadorned and almost no houses are decorated. It’s bliss. This is a less-advertised perk of living in a majority Jewish neighborhood (and, being Queens, those who aren’t Jewish are Hindu, Sikh, Taoist, Buddhist and Stewardess). Sure, it’s hell to find parking on a Friday night, but you won’t be driven bonkers by the whole “X-Mas Atmos.”

Serving on my co-op’s board, it has come to my attention that my apartment has probably doubled in value in the last three years. If we promote this whole “No Christmas” thing the way that North Pole promotes its “Year-round Christmas” thing, we could probably redouble our home values with all the Scrooges beating a path to our doors. But if I ever do sell, someone please remind me of this post. Just start singing “Jingle Bells,” and my Pavlovian response will kick in: “Never leave Kew Gardens.”