There was an enormous protest today on the traditional women’s college campus of Rutgers University over Don Imus. Imus, of course, disparaged the University’s second place NCAA women’s basketball team in crudely racist and demeaning terms about two weeks ago. The controversy, which has raged across the country and which threatens Imus’ career, started out with very little notice here: a “dart” to Imus in the Daily Targum newspaper’s traditional “Darts and Laurels” Friday editorial. Today’s rally, however, seemed to attract the majority of the student body of Cook and Douglas Colleges, and cleared out the staff from most of the offices.

The women’s basketball team’s success in the Final Four tournament united the women and the bleeding hearts of Rutgers University in a way that the comparable success of the school’s football team – which came at the expense of budget cuts to academic programs and less popular sports – never could. Such feminist support was underscored by the signs that protesters carried, which read “Rutgers Women R Strong Women” (Imus described the team as “rough-looking” tattooed women and “nappy-headed hoes” and expressed a preference for the “cute” Lady Volunteers of Tennessee). But Imus’ racism – no matter how much he insists he is a “good person” – is clear and unmistakable. Kinky hair and eurocentric standards of beauty are enormously sensitive topics and the rooting for “white” over “black” is the very definition of racism. And yet, this racism bubbled up and spilled forth so effortlessly, coming from the same dark pit (more like a shallow ditch) as Michael “Kramer” Richards’ “joke” about lynching niggers who dare to talk through his set, or as your crazy uncle’s “jokes” about black moms and velcro.

I’m inclined to agree with the protesters (most famously Al Sharpton and Jesse Jackson) who complain that Imus’ apology rings hollow, and call for his termination. Our media and politics have coarsened to such a point that a great number of shock jocks and pundits profit by saying outrageously insulting and offensive things, and if any of them result in a controversy that proves dangerous to their careers, they quickly apologize and claim it was a joke. But what was the joke here? That Don Imus doesn’t really think the Lady Volunteers were cute? That the Rutgers Scarlet Knights are actually blonde, light-skinned and unmarked by tattoos?

There was no joke. Just mean-spirited taunting, the kind that is casually tossed around in talk media. Examples should be made. Don Imus made the poor choice to elect himself to serve as that example.